The East Street Deli is an independently owned delicatessen in Wimborne, Dorset run by husband and wife team Simon and Claire Warren.

I worked with Simon and Claire from the very start providing input on the name before undertaking extensive creative work on the identity itself.

Working initially from mood boards and a brief supplied I went through a variety of ideas looking at the various font and graphic combinations.

The final brand used a combination of illustration, hand-drawn styles, and modern typography to create an identity that reflects the ethos of the East Street Deli – combining contemporary ideas with a good old-fashioned personal service.