The Spiritual Spa Brand Creation

The Spiritual Spa is a dynamic, progressive approach to health, wealth and happiness.

Based in Llantwit Major the Spiritual Spa is the brainchild of life coach Helen Wingstedt.

Helen is a qualified, experienced personal fitness trainer and life/leadership coach with psychic skills, natural healing power and 15 years Native American, True-Self Mastery training. Her work has been featured in publications such as Women’s Weekly, Yours, Wales on Sunday, Cardiff Life and the Western Mail.

Helen chose me to help create her brand having previously struggled to find designers who could understand her vision. I took a comprehensive brief and some of her initial ideas and came up with a range of logos to choose from. The final idea used real finger paint marks, to reflect the Native American aspect combined with clean typography to create an identity that Helen was delighted with.


As with most identities that we create, The Spiritual Spa started with a sketchbook, pencil and pen.

In this instance, to create a distinctive symbol with Native American influence, I used real paint markings.