As Buy As You View moved to a completely online model, the website became an even more crucial part of the business. I setup a series of dashboards to monitor site conversion rate and leads in order to highlight any possible problems or areas for improvement.
This included Google Analytics and Power BI reports, Lucky Orange heat maps and site recordings as well as collating customer website feedback from our Customer Service team.
Google Data Studio Dashboard
I created a custom report using Google Data Studio that tracked website outcomes and conversion rate as well as other key metrics such as AdWords cost per conversion. This was filterable by device, channel or source to help better understand customer behaviour.
Form Analysis
I worked with other departments within Buy As You View to help optimise the customer flow on the website. One particular example was highlighted by the Validations team and by using a combination of site recordings and UX best practice I was able reduce the number of errors significantly over night (see graph).